CEO Fairona Animal Health
Board Chair, Ani-Logics
Dan is an accomplished Senior Executive and Thought Leader with more than 25 years of success in the animal health marketing, sales, distribution, and radio-frequency identification industries. He has extensive experience running complex projects driving organizational improvements to achieve growth objectives. His key areas of expertise in the animal health sector include product development, acquisitions/integration, strategic marketing, vision casting, people development, livestock vaccine markets, and organizational alignment.
Dan has held multiple executive leadership positions in market leading companies, public policy advocacy organizations and non-profits firms. Most recently serving as President/CEO of ANIMART LLC. He led a team through organizational transition from a small state player to a broad regional firm with a presence from 2 states to a presence in over 20 from 2012 to 2020. Under his leadership and direction the organization expanded into new lab diagnostic value propositions for producers and was transformed into the new brand of ARMOR Animal Health.
He has served on multiple Industry Boards including Durvet Animal Health, AgriLabs Animal Health, American Dairy Coalition, Dairy Cares of Wisconsin, the Wisconsin Dairy Business Association Legislative Committee and the Wisconsin Water Alliance, where he served as President from it founding to mid 2020.
Dan grew up on cow/calf operation in the Northwest Colorado town of Meeker. He graduated from Colorado State University in 1995, with a BA in Political Science and has a Master’s in Business Administration from Bellevue University in Nebraska.
He currently lives near Madison WI, with his wife of 26 years and has two children both pursuing their college education.